Cookies and Web Tracking
1. Cookies
In order to make our website user-friendly and to be able to optimally adapt it to your needs, we use cookies in certain areas. Cookies are small text files that are stored locally on your hard drive. The stored information can be accessed later to simplify the use of our online services.
2. Web Tracking
When you visit our website, cookies are also used to analyze your usage behavior on our website (web tracking). The information generated by the cookies about your usage behavior (search engines and search terms used, your language, your country of origin, browsers and plugins used, the referring website, your dwell time, entry and exit pages, abandonment rates and your IP address) is anonymized anonymous and used purely for statistical purposes (data traffic analyses ). The data is used separately from your personal data. These two data sources are not merged, so that the data about your usage behavior does not allow any conclusions to be drawn about your identity.
3. Google Analytics, AdWords, AdSense and remarketing
This website uses Google web analytics services provided by Google LLC, Mountain View, California, USA (“Google”). Google web analytics services use “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookies about your usage of this website is usually transmitted to a Google server in the USA and stored there. In case of activation of IP anonymization on this website, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will your full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your personal usage of the website, to compile reports about your website activity and providing other services relating to website activity and internet usage to the website operator. We would like to point out that on this website Google Analytics has been extended by the code “anonymizeIp();” to ensure anonymized collection of IP addresses (so-called IP masking). The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google. You have the option to prevent the storage of cookies by selecting the appropriate settings on your browser software. However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link: Download browser plugin You can also prevent the collection by Google Analytics by clicking on the following link. An opt-out cookie will be set that prevents future collection of your data when visiting this website. Deactivate Google Analytics \n\n For more information on terms of use and privacy, please visit https://marketingplatform.google.com/about/analytics/terms/us/ or http://www.google.com/intl/de/analytics/privacyoverview.html.